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Knowledge Base

Add Watermark to Your Assets

You can add a watermark to your images, which will display on the asset thumbnail and prevent users from taking a screenshot. Watermarks within Bynder also allow you to control who can download your assets. Watermarking is an Advanced Right option that you can enable on individual assets. Advanced Rights allow you to control who has access to particular files. The watermark right can be set on an asset indefinitely or with a specific start date. Only specific users with the appropriate permissions will be able to download the watermarked assets without first having to request permission. All other users can request access to download, which will then be sent to the waiting room. Read more about the waiting room hereManage assets in the Waiting Room

Example use case

One of the main use cases for this feature is for assets that should not be immediately accessible upon download by all users. These could include stock assets, images with special rights, or highly sensitive assets. Let’s say that you have stock assets that may only be used in certain ways (such as only for specific channels). In order to ensure that users are following the guidelines, you can watermark the assets. This way, users can submit their request to download the asset and provide more information on how the asset will be used so the approver can determine if they are following the guidelines and whether to approve or reject the request.

Who can immediately download & audit watermarked assets?

Download watermarked assets directly : Users will still see the watermark on the asset thumbnail, but they will not have to submit the assets for approval.

Audit download requests: Users can approve or reject the download requests from other users who want to download watermarked materials in the waiting room.

Upload a watermark

When images are watermarked, they will display the watermark of your choice on the asset thumbnail. Your Onboarding Manager or Customer Success Manager will be able to upload the watermark for you.

  • Send them a PNG file with a transparent layer, so that the watermark can overlap the original asset without any background color.

  • We recommend using an image that is 400 pixels wide with the DPI of 72 and the transparency set to 50%. The level of transparency can be adjusted to your needs and the maximum resolution is 800 by 600 pixels.

Supported file formats

You can set the advanced right to watermark for image, video, audio, and document assets. Although a download request is always required for downloading watermarked material, the watermark itself will not be placed on the preview of audio, document, and video files. This means that the preview playback will remain visible and users could potentially still record your sensitive data. It is possible to disable the preview for watermarked audio, documents, and/or video assets, so contact your Customer Success Manager if you want to enable this feature.


  • When the preview playback is disabled for watermarked material this will apply to all watermarked audio, document, and video assets

  • When the preview for watermarked assets is disabled even the users with Download watermarked assets directly permission cannot see the preview.

Watermark assets

Who can Watermark assets?

Users with one of the following rights can set assets to Watermarked upon upload:

Upload assets with mandatory approval

Upload assets


User with the following right can set the Watermark for existing assets:

Edit assets

How to add a watermark

  • If you are uploading assets, open the Advanced Rights section on the left hand side of the upload page.

    • You can also set asset(s) as watermarked automatically using custom triggers.  Learn more about custom triggers here.

  • To add a watermark to existing assets, click the asset(s) in the Asset Bank, click the Edit tab on the right hand side of the asset detail page, then open the Advanced Rights section.

  • Select Show watermark.(your portal might have slightly different wording).

    • Now: This option will immediately watermark the asset. When the upload is complete the asset will be watermarked in the Asset Library.

    • On (date):  This option will wartmark the asset on the date and time that you set. Until then, it will be available for download to users in the Asset Library. The date displays in the time-zone of the user (or the timezone of the portal if the user does not have one).


    Depending on your portal setup it may not be possible to set up a future date for the watermark.

  • Click Save or Store selected files

Once watermarked, the users who do not have the permission to download watermarked assets will see an Available upon request button on the Asset Detail Page. They can click the button to provide the reason for requesting this file to download. The request is then displayed in the notification center and in the waiting room of the approver.

Learn more