Knowledge Base

Use Google Analytics

When you have set up Google Analytics to monitor your brand portal, make sure you maximize your experience and turn on additional tracking features to get the most out of your integration.

To enable Google Analytics, see Add Google Analytics to your portal.

While logged into your Google Analytics account, enable the following things:

  1. In the Admin settings (Property column) turn on:

    • .js Tracking Info > Data Collection > Advertising Reporting Features

    • .js Tracking Info > User-ID

      admin-settings.png
  2. In View All Web Site Data enable Site search Tracking & Query parameter. See Google Analytics support.

  3. In View > Personal Tools & Assets > Segments set up any segments you'd like to track (such as returning visitors from a specific GEO location).

  4. Set up goals. You can choose to set up goals that track specific events in the portal, how long someone stays on a page, or even if they visit specific assets or pages.

    1. Go to View > Goals.

    2. Click + New goal.

    3. Select Custom.

    4. Define the goal and provide the details.

    For example, you can set up a goal:

    • to see how many people use a specific area in the portal (CPM, Guidelines, PIM)

    • for a unique asset or collection view (input the URL for this asset or collection)

    • to see what's working and what's not on your landing page.

    Goals will help you learn more about user engagement, areas on your website to improve, or which assets and collections are the most popular.

    goals-ga.png
  5. Set up your Dashboards. See step 5 in Add Google Analytics to your portal.

When you have all the tracking parameters in place you can use Customization > Custom Reports to visualize your data, or Customization > Custom Alerts to get custom alert notifications via text or email for specific actions. For example, you can get notified when more than 10 people are on your portal or when more than five goals get completed in one day.

Learn more