Knowledge Base

Creative Editor in Video Brand Studio

The creative editor is the central hub of the Video Brand Studio platform. It is a fully featured video editor, allowing you to arrange your assets on the timeline, create complex animations and configure all your dynamic fields.The editor is made up of 3 main sections:

  • The Canvas

  • The Timeline

  • The Properties Panel

If you have ever used a video editor like Adobe Premiere, Final Cut Pro or After Effects you'll see that the Video Brand Studio creative editor has everything you need to quickly create dynamic videos, without any of the unnecessary complicated features.

A key difference between standard desktop video editors and the Video Brand Studio editor is the ability to make any parts of your video dynamic. This gives you the flexibility to generate multiple videos from one creative.

All generated videos and video assets are 25 frames per second, and the time format used is mm:ss:ff.


If you make a mistake while editing a creative and want to undo, use the shortcut CMD/CTRL Z.

The canvas is where you preview what you will see in your video, and has a number of key features.


Use the zoom bar to arrange elements perfectly by zooming in on the details.


When zoomed in, hold down the spacebar navigate around the canvas.


An element is effectively a placeholder for your dynamic content. When generating videos, text, image and video elements can be changed to create new videos using the same creative.

Click an element on the canvas to select it. You can then drag & drop and resize elements on the canvas.


Go to Options > Save to save your work allowing you to continue at a later stage.


Use the shortcuts Ctrl +S (Windows) or ⌘ Cmd + S (Mac) to save your creative.


Go to Options > Preview to render a preview of your video.


Save your creative before previewing to see your latest changes.


Go to Options > Publish to publish your video. Once published, videos can then be generated from the creative.

The timeline is where you arrange your elements, and manage effects and transitions.


The timeline height can be resized by dragging the area between the canvas and timeline.


When moving or resizing elements, a red indicator will show if the edge lines up with items on the timeline.


Add Assets and Presets

  1. Drag and drop the playhead in the timeline to the position where you want to add an asset.

  2. Click Add Asset to add video, image, text or presets to the timeline.

  3. When adding a video, image or preset use the popup to search the item you want to add, select it and click Next to add it.

  4. (Optional) When adding a video drag the slider to select the part of the video you would like to insert and click Select to add it to the canvas.


  • When adding a video asset, the video will be added to the canvas in the same resolution as the canvas.

  • When adding a video asset, the default crop mode of the video will be set to Cover.


Above the timeline you will see a thumbnail preview of each scene. 


In the creative editor there are two types of playheads; one for each scene, and one for the timeline.

  • Shot playhead The shot playhead allows you to select which frame will be shown in the on demand generator.

  • Timeline playhead The timeline playhead allows you to quickly see any frame on the canvas, allowing you to quickly check edits.


    Use the arrows on your keyboard to quickly move the playhead forwards and backwards frame by frame.

Tracks and Elements

Elements can be added to any track. Drag and resize them on the timeline to get the perfect edit. Multiple elements can be added to the same track, making it easy to arrange your project in a way that works for you.

Each track is effectively a layer, where the top track is the layer at the front, and the bottom track is the layer at the back. This works in a similar way to many other image and video editing suites.

When an animation or transition effect has been added to a group or element, the effect effect_VBS.png icon will be shown. Clicking this will expand the effect time option, where you can adjust the length of each transition and animation directly on the timeline.


  • Double click an element to rename it (max 128 characters).

  • You can also edit these values in the property panel of each element.


To create a group, hold CMD/CTRL and select multiple elements on the timeline. With the elements selected, either click add_group_VBS.png in the timeline's left sidebar or use the keyboard shortcut CMD/CTRL G.

Your elements are now grouped and can be moved around the timeline. You can also add effects & animations to a group.


  • You can drag an element in or out of a group and add groups inside other groups.

  • Press Shift + Crtl + G (Windows) or Shift + ⌘ Cmd + G (Mac) to ungroup elements.


To create a preset, select a group in the timeline and click the save_preset_VBS.png icon in the timeline's left sidebar. Presets are available under Add Asset, and can be used across all creatives. When browsing presets, double click on one to rename it. Presets are a great way to save a company logo, animation effect, call to action or any combination of elements, groups and effects which you want to reuse. You can even save a whole video as a preset!

Element Visibility

With an element selected, clicking the element_visibility_VBS.png icon in the timeline's left sidebar bar will hide the element on the canvas. This is useful when working with multiple elements and layers, where you want to edit an element on the canvas that is under another element.


Hiding an element with this option will stop it being rendered in the final video.


Once a creative is published, videos can be generated from the on demand or batch generation pages. If an element or group is locked, they will not be shown in the generation page and a lock_VBS.png icon will be shown on the layer in the timeline. This can be useful if you have elements that you don't want to be dynamic, for example company logos or tag-lines.

Select the element or group and click the lock_VBS.png icon in the timeline's left sidebar to lock or unlock the element(s).

The lock option also allows you to apply changes made to a creative that has already been published. If you change text, choose a new image or video asset for an existing element, locking the element will apply the change to all existing videos.


If you do not lock the element, the updated text, image or video will not be applied to existing videos when you republish the creative.

Locking an element will also propagate any changes to the element's dynamic content to all existing videos. This makes it easy to quickly update multiple videos at once.


Easily duplicate any element or group by clicking the duplicate_VBS_icon.png icon in the timeline's left sidebar, or using the shortcut CMD/CTRL D


Delete selected groups or elements from the timeline using the delete_VBS.png icon in the timeline's left sidebar, or CMD/CTRL BACKSPACE.

Timeline Zoom

The horizontal scroll bar has a number of flexible zoom functions to help you navigate easily.

  • Zoom in/out by adjusting the end points of the scroll bar.

  • Double click on scrollbar to zoom to show full global time on timeline.

  • Double click on scrollbar a second time to show all elements on the timeline, even if they fall out of the global time.


    Any elements that are outside the global time will be greyed out.

Global Settings


Here is where you add your audio track. The selected audio will play from the beginning of the video.

  1. Click the Browse button in the Audio section.

  2. Search for the audio file that you want to add, click it and click Next.

  3. Drag the slider to select the part of the audio you would like to start from.

  4. Click Select to add the audio.

Background Colour

Click the Background Color field and use the color picker to choose the background color of your video.


This colour will be used throughout the video where no elements cover canvas.

Poster Frame

Here you can choose which frame from your video will be used as the poster frame (also known as thumbnail or preview image).


When using your videos for Facebook placements, the poster frame can have a dramatic effect on performance as often this is the image the customer sees if they have auto-play videos turned off. Try experimenting with different poster frames to see which performs best.


The overall length of your video. (Max supported 3 minutes).


Choose between common presets 1080p or 720p. Alternatively you can create a custom aspect ratio by manually assigning the width and height.



Browse your assets to replace the selected element.


When replacing a video element, choosing back on the trim video screen will take you to the browse screen.

Adding and trimming videos

The trim video screen allows you to select the start and end points of your video. 

Hovering over the in and out indicators will show you the timestamp, while preview will play the selection you made.

Slip editing

The trim screen also has the option to slip edit a video. Simply move the selection slider to the desired point. Your element will remain in the same place on the timeline, while the in and out points will automatically be adjusted.

Crop Mode and Align

Choose how your asset will be contained in the bounding box on the canvas. Select one of the following options:

  • Contain

    This mode allows you to resize the video without cropping any parts. The aspect ration of your video will be respected. Optionally, you can use the Align Horizontal and Align Vertical bars to move the asset within the bounding box.

  • Cover

    This mode will crop the video so that it fills the complete bounding box. Optionally, you can use the Align Horizontal and Align Vertical bars to move the asset within the bounding box.

  • Width

    In this mode the asset will be fit to the width of the bounding box. Optionally, you can use the Align Horizontal and Align Vertical bars to move the asset within the bounding box.

  • Height

    In this mode the asset will b e fit to the height of the bounding box. Optionally, you can use the Align Horizontal and Align Vertical bars to move the asset within the bounding box.

  • Free

    This mode allows you to crop the video freely. Drag the handles of the bounding box to crop the video to your liking.

    Optionally, you can use the Scale bar to manage the zoom of the asset within the bounding box and the Horizontal Offset and Vertical Offset bars to move the asset within the bounding box.


Use the text editor to add regular, bold or italic text using the shortcuts CMD/CTRL B or CMD/CTRL I. (The option for bold or italic depends on the fonts installed to your account during setup).

Typeface: Select your font

Font style: Select the style of font

Size: Adjust the size

Colour: Adjust the colour

Opacity: Adjust the opacity


Aligns the text within the bounding box

Text Spacing

Adjust the height and width spacing of the text


Fit: The text will be resized in order to keep it within the bounding box. The line breaks in the text input area will be reflected on the canvas.

Wrap: The text will automatically be wrapped with line spacing to fit the bounding box.



When a group is selected, the X and Y positions can be adjusted from the properties tab.


In addition to the X and Y positions, the width, height, rotation and opacity of an element can be adjusted from the properties tab.

For detailed editing, the duration and start frame of an element can also be adjusted.


The start frame refers to the frame of the global video time.


The styling tab is where you can add transition effects and animations to elements or groups.


Angle: The angle of the shadow measured in degrees

Offset: The distance of the shadow to the element

Blur: Softens the edge of the shadow

Colour: Choose the colour and opacity of the shadow

Transition Effects

Below we will go through the transition effects and the unique controls for each.

Fade and blur in/out

  • Blur from: The amount of blur the element has at the beginning of the effect.

  • Blue to: The amount of blur the element has at the end of the effect.

Fade in/out

  • Fade from: The amount of fade at the start of the effect.

  • Fade to: The amount of fade at the end of the effect.

Fade and move in/out

  • Direction: Which direction to move the element during the effect.

  • Distance: The amount the element moves during the effect.

  • Mask: With mask selected, the element will not be shown outside of the bounding box

Fade and scale in/out

  • Scale from: The size to scale the element from/to

Flip in/out

  • Direction: Which direction the element animates.

  • Bounce: Adds extra movement at the end of the effect (only available for flip in).

  • Breakup: The amount of sections to break the element into

Iris in/out

  • Wipes in/out with a circular shape

Move in/out

  • Direction: The direction the element moves

  • Distance: The amount of distance the element moves

  • Mask: With mask selected, the element will not be shown outside of the bounding box

Pop in/out

  • Animates the element from 0% to 110% then 100%, creating a pop animation

Scale in/out

  • Scale from: The size to scale the element from/to

Wipe in

  • Direction: The direction of the wipe in/out

  • Softness: The higher the softness value, the softer the wipe border is

Animation Effects


  • Blinks: The amount times the elements blinks on and off

Corner pin

  • Import a corner pin csv or txt file, using the Mocha format.

Import Data

  • Import a csv file with X & Y offset values to create complex move animations.

  • CSV must contain 2 columns

  • 1st column must have heading horizontalPositionOffset

  • 2nd column must have heading verticalPositionOffset

  • Each row represents the X & Y offset values per frame

  • The duration of the element must match the number of frames in the csv

  • Each frame supports up to 3 decimal places


  • X and Y coordinates: Coordinates to which the element moves to


  • Scale: The maximum size the element 'pops' to


  • Angle: The angle for the element to finish the animation

  • Rotations: Amount of rotations in the animation


  • Scale: Size of the element to end the animation on

See the effects in action


Once an effect has been added, an indicator will be shown on the group or element. Clicking this will open the transition & animation editor on the timeline, where you can easily change the timings.



Changing the timing of a transition can help to make the effect more natural.




Ease out


Ease In-Out


Shortcut Windows

Shortcut Mac



Ctrl + S

⌘ Cmd + S

The changes to the creative will be saved


Ctrl + Z

⌘ Cmd + Z

Undo the last action


Ctrl + D

⌘ Cmd + D

Duplicate the selected element


Ctrl + Delete

⌘ Cmd + Delete

Delete the selected element


Ctrl + Left mouse click

⌘ Cmd + Left mouse click

Select multiple elements at once


Ctrl + G

⌘ Cmd + G

Add all selected elements to a group


Ctrl + Shift + G

⌘ Cmd + Shift + G

Ungroup the selected group

Navigate the canvas while zoomed in

Spacebar + Drag and drop your mouse

Spacebar + Drag and drop your mouse

Navigate through the canvas when you're zoomed in