Knowledge Base

Dynamic Creative Optimisation

Having the ability to quickly generate multiple versions of the same video ad, with different CTAs and value propositions, wouldn't be of much use if you didn't have a way to put them to good use.

In steps Dynamic Creative Optimisation.

In the words of Facebook:

"Dynamic creative finds optimised ad creative combinations by taking multiple ad components (such as images, videos, titles, descriptions and CTAs) and automatically generating combinations of these assets across audiences. The delivery system then optimises for creative components that deliver efficient results for each impression served. Dynamic creative ads will work to serve your audience the highest-performing creative combinations.

Dynamic creative is a great tool for advertisers with many assets who want to learn what creative resonates with different audiences."

There are 5 items that make up a dynamic creative Facebook ad:

  1. Video

  2. Text

  3. Headline

  4. Description

  5. Call to action button

When creating a DCO placement on the Video Brand Studio platform, you can select 10 videos, along with 5 texts, 5 headlines, 5 descriptions and 5 call to actions.

This gives us 100s of permutations, for example:

Video 1, with text 1, headline 1, description 1 and CTA 1
Video 2, with text 1, headline 1, description 1 and CTA 1 
Video 3, with text 1, headline 1, description 1 and CTA 1 
Video 4, with text 1, headline 1, description 1 and CTA 1 
Video 5, with text 1, headline 1, description 1 and CTA 1 
Video 1, with text 2, headline 1, description 1 and CTA 1 
Video 1, with text 3, headline 1, description 1 and CTA 1 
Video 1, with text 4, headline 1, description 1 and CTA 1 
Video 1, with text 5, headline 1, description 1 and CTA 1 
...

Once you have published your placement, Facebook's algorithm will automatically test each permutation, and optimise to whichever goal you chose when you set up your campaign.

This means the best performing combination will automatically be given preference, optimising your spend and increasing ROI.