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Knowledge Base

Asset Tagging

Tags are a fundamental part of your taxonomy. They help you to better classify and describe your assets. Whereas metaproperties target a broader range, tags can be used to provide detailed information on an asset level. You can manually tag your assets or make use of our automated tags. Our automated tags are powered by Rekognition, which is a service offered by Amazon Web Services.

Once your assets are tagged users can search and filter on specific tags. By tagging you make your assets stand out more and easier to find.

Find out below how you can tag your assets and how tag management works.

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Tag filtering

You can use the filter or search bar to filter on tags.

Filter bar

In the filter bar you can find the 25 most used tags. If automated tags are activated for your portal, you will also find the 25 most used automated tags there.

  1. Click tags_filter.png to open the tag dropdown.

  2. Click the (automated) tag to filter on it.

Is the tag you're looking for not listed here? Use the search bar instead and search for the tag you want to filter on.

Search bar

  1. Enter the tag you' re looking for in the search bar. The tags that match your search results will be displayed in the All tags for ... section.

  2. Click the tag you want to filter on.


    Click the thumbnail for a visual walkthrough

Automated tagging

Bynder can automatically tag your images after upload. Bynder AI is powered by Rekognition, a service offered by Amazon Web Services. This service can identify thousands of objects and analyze facial expressions to accurately provide your assets with the right tags. Shortly after upload the automated tags will be available under the Automated Tags dropdown in the asset detail screen.

Contact your Customer Success Manager if you would like to have automated tagging enabled for your portal.


  • The automated tags are not visible in the upload screen. After upload it might take a while before the automated tags are available under the Automated Tags in the asset detail view.

  • Automated tags are only generated for assets that are uploaded the default way using drag and drop or the Upload media button. Assets coming from Creative Workflow and/or the Waiting Room won't be tagged with automated tags.

Manual tagging

You can add a tag on asset upload or when you edit an asset on the asset detail page. Click on your situation below for more instructions

Delete tags

To delete a tag, click the x symbol on the selected tag.

Tag management

You can manage your tags on the Settings > Taxonomy > Tags page. This page enables you to search for specific tags, and sort them as per name, date added, or the number of linked assets. You can also add or delete a tag, or edit its name.


Automated tags do not appear on the Tag management page.

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