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Knowledge Base

Variations in Studio

Do you need to create versions for your video? Save yourself time and create different variations for the same video design. This way you don't have to create a new design from scratch every time.

After setting up your basic design with all the necessary elements, effects, animations and configuration in place you can start creating variations. This will save you time as you only have to customize specific elements only, such as language specific text elements.

For example, when creating content for different regions some parts of the video may have to be available in different languages. In Studio you can create a variation for each language, so that you only have to translate those elements without having to recreate the complete video.

When you export your design you can choose for which variations you want to generate videos.

How to Create a new Variation?


Do you already have a variation that requires minimal changes?

Save yourself time by duplicating an existing variation.

  1. Go to the design for which you want to create a new variation.

  2. Click Variations in the right sidebar.

  3. Click the + button.

A new variation will be created and you can start customizing it using.


You can create up to 50 variations for a design.

How to Duplicate a Variation?

  1. Go to the design where you want to duplicate a new variation.

  2. Click Variations in the right sidebar.

  3. Hover over the variation you want to duplicate, click the hamburger_menu.png button and then Duplicate.

Your existing variation will be duplicated and you can now start customizing your new variation.

How to Delete a Variation?

  1. Go to the design where you want to delete a new variation.

  2. Click Variations in the right sidebar.

  3. Hover over the variation you want to delete, click the hamburger_menu.png button and then Delete.

  4. Read the warning message carefully and click Delete if you want to permanently remove the variation and all its customizations.


    This action can't be undone.

How to Batch Import Variations?

Save yourself time and create your variations in a CSV or XLSX using your preferred editor.


  • To ensure performance, we currently support up to 50 rows per upload

  1. Make sure all the audio, image and video files that you want to use in your variations are already available in your design. You can do this by manually uploading the files to your design in Studio.

  2. Click the Variations button in the right sidebar. Click the hamburger_menu.png button and click Download data.

  3. Open the File format dropdown and select one of the following file formats:

    • XLSX

      You can open .XLSX files using Microsoft Office Excel. We advise to use .XLSX when you're using a Windows machine and the data for the video variations includes special characters.

    • CSV You can open .CSV files using your preferred text editor with CSV support or Microsoft Office Excel. We don't advise using Excel if the data for the video generations includes special characters.

      Make sure to check these instructions in case you want to use special characters in combination with Excel.

    Differences between XLSX and CSV




    Line Breaks


    HTML Tags

    Import Fonts



    Special Character Support


    Text Formatting



  4. (Optional) Select the Include existing variation data option if you want to include the data of the variations that you already created for your design in Studio.

  5. Click the Download button to download your file.

  6. Open the file in Excel or your preferred text editor.

    The header in the first row of each column represents a dynamic element that is part of the design. Do not edit these headers, since they are also used as unique identifiers.


    Did you open a CSV file using Microsoft Office Excel and is the data not formatted correctly?

    You may run into this issue if your machine is set to European localization. Follow the guides below to change your regional settings.

  7. Enter in each column of the second row the customizations for your video variation. In case of a text element replace the default text with alternated text.

    You can also replace the default audio, image or video file with an alternative asset by entering the asset name. The alternative asset should already be available in the design, otherwise the asset cannot be linked.


    • Use the below HTML tags to format your text:

      <b>bold text</b>
      <i>italic text</i>
      line break
    • If only a few elements will differ from the original design copy paste the data of the first row to the second row. You then only have to adjust the elements that differ from the original value.

  8. Repeat the second step as often as necessary by creating new rows to create all the necessary video variations.

  9. Save your file as a comma separated UTF-8 CSV file or XLSX file. Does your CSV file contain special characters? Read more about saving CSV files with special characters here.

  10. Go back to your Variations section in Studio. Click the hamburger_menu.png button and click Upload data. Select your file and wait for the message that the import was successful to show.

Your variations will now be available in your design. If necessary, you can further customize them using Studio.

Working with CSV Files with Special Characters

Saving CSV files with special characters

When working with a CSV file that contains special characters, the CSV file needs to be saved as UTF-8 format. This can be done in Excel by choosing the Save As option, then selecting CSV UTF-8 (Comma-delimited) (.csv) from the menu.


Opening CSV files with special characters

Does the CSV file you downloaded from Studio contain special characters? Find out below how you can open this type of files in Excel.

  1. Open Excel.

  2. Open the Data tab in the top menu bar.

  3. Click the From Text option.

  4. Select your CSV file and click Get Data.

  5. Make sure the option Delimited is selected.

  6. Choose Unicode (UTF-8) in the File origin dropdown and click Next.

  7. Make sure that only Comma is selected in the Delimiters section and click Next.

  8. Click Finish to import the data.

  9. Indicate where you want to place the data and click OK to import the data.