Knowledge Base

Use the search bar to find assets

In Bynder, you can search for assets by means of filters, tags and the search bar.

How does search work?

The search bar functionality works similarly to the Google search. You can use it to find the right assets, especially if you have thousands of assets in your asset bank, or you do not know the asset name. Apart from the asset name, you can search on titles, descriptions, tags, or asset UUIDs. Search also helps, if you look for specific workflows, guidelines, or if you search for specific phrases within guidelines.

When you search for a phrase that consists of two terms, for example, Boston skyline, the top results show the assets that match both search terms. These are followed by the results that match only one of the terms.


Click for an example

The search uses all the details provided by users to get results. It looks at the titles, descriptions, tags, or collection names. It also uses the Optical Character Recognition (OCR) to scan PDF and Word documents. See the How are the search results determined? section for more information.

Boolean search is also supported.

To use Boolean search operators such as AND, OR and NOT in our search, make sure you type the operators in capital letters.

How are the search results determined?

When you enter a search, the assets that match your search criteria will obtain a score. The search results will be shown in a descending order based on relevance. This is the case for the results visible in the search bar as well as for the overview page with search results. In this way, the most relevant media that best match your search criteria will be shown to you the first. Below you will find an outline of how the search results based on relevancy are determined. This is our default algorithm and cannot be customized for your portal.

The highest score will be given when the search matches:

  • the asset title
  • the metaproperty options the asset is tagged with
  • the tags the asset is tagged with

For these three categories our system indexes the first 20 characters of the values separately. For example, if the tag of an asset is animal, the values will be indexed as a & an & ani & anim & animal.

Lower scores will be obtained when the search only matches the following elements: 

  • the filename of the uploaded asset
  • the asset description in Bynder
  • the contents of a document
  • the asset ID

Our system indexes these categories on a word basis and does not index parts of a word separately, which means that an exact match is necessary in order to get a score.

Sticky search

To make searching more intuitive, especially for those users who do not use the DAM frequently, search terms remain in the search box after the results display.

By leaving the term in the search box the user can explicitly see that they're going to remove and replace what they last searched on and not to add another tag.

This type of search is applied when searching for assets on the Homepage, in the Asset Library, Workflow and Guidelines. It is also used to search through collections. This functionality needs to be enabled by your Customer Success Manager.

Use search

  • If you want to get only the result that exactly match what you search for, wrap the search phrase in quotation marks, for example, "Boston skyline".
  • If you want to search for assets that contain all the terms from the search phrase, you can use AND. For example, if you want your search results to show the assets with Boston and skyline, type Boston AND skyline.
    With this search, you will get Boston skyline results, but also, for example, Boston hotels skyline or Boston sunset skyline.

  • If you want to get results that contain one or the other term from the searched phrase, type the phrase as is, for example, Boston skyline. This will show assets with Boston skyline, or Boston, or skyline in it. Alternatively, type Boston OR skyline to get the same results.
  • If you want to find assets that contain Boston but not skyline, type Boston AND NOT skyline. This will show assets with Boston and exclude any assets that contain skyline.

You can also search using smart filters available in the filter bar. You can easily add a filter and delete those you do not need any more, and the results adjust in the background. You can also search assets using advanced, color, and tag filters.

Extend search to look externally

We can help you customize the search in such a way, that when your search returns no results you can click a button and run further search in Google or any other external source. If you use , for example, Shutterstock integration, you can extend your search to Shutterstock.

Learn more