Knowledge Base

Mark assets as public

If you have a webshop and want to use images from Bynder on your website, then the images you use need to be public and retrievable through the API. You might also want to make some of your assets public and visible and downloadable to all.

Make sure you have this feature enabled for your account. Contact your Bynder Customer Success Manager for information and help with the setup.

For information on creating public collections, see Create, share and manage collections.

If your files are not public, they are private, which means that users who are not logged in cannot see or download them. Also, all links to private files are signed and expire after 15 minutes.

Making an asset public doesn't make its derivatives public.

Try it

  1. Select one or more images in the asset overview and edit them, or click an asset and click the Edit tab on the Asset detail page.
  2. Expand the Advanced Rights tab.
  3. Select Mark as public. When an asset is marked a public a publicly accessible URL is created for this asset. Any user who has the URL can then view and download the asset.
    • You need to have the Allow marking assets as public permission for the asset to become public.
    • Making an asset public allows external users to open the asset link if you share the link with them. If you decide to make a file public, you will not be able to clear the checkbox and make it private again. You can only delete or archive a public file.
    • Thumbnails and webversions are public by default. To change this, see Share thumbnails in a more secure way.


Marking an asset as public makes the original asset public. If you want only specific derivatives to be public contact your Customer Support Representative for help with the setup.

By default, public derivatives are only accessible through the API and are not visible to users on the Asset detail page. If you want to make them visible, ask your Customer Support Representative to set it up for you.

Public assets and search engines

Do you have public assets or and do you want to know whether they can be indexed by search engines. Read more about it here.

Learn more